ASSOCORAL ON STAGE ARRIVES IN HONG KONG
After its debut in Las Vegas, the project dedicated to coral and cameo from Torre del Greco stops at JGW Hong Kong with the support of ICE-Agency
After its international debut last May in Las Vegas, “Assocoral on Stage” continues its journey and arrives in Hong Kong, on the occasion of JGW – Jewellery & Gem WORLD Hong Kong, scheduled from 16 to 20 September 2026.
Assocoral will be present within the event with a dedicated space, Booth 3M176 – Hall 3 Corridor, to tell an international audience about one of the most important excellences of Made in Italy: the working of coral and cameo from Torre del Greco.
“Assocoral on Stage” is the project conceived by Assocoral – Association of Producers and Traders of Coral and Cameos of Torre del Greco, with the support of ICE – Agency for the promotion abroad and the internationalization of Italian companies, with the aim of promoting the sector and member companies on the main international jewelry stages.
The first stop, held on the occasion of JCK in Las Vegas, marked the launch of a new promotional format able to combine product, territory, culture and communication. With Hong Kong the project takes a further step forward, reaching one of the most important markets and trade fair appointments for the international goldsmith and jewelry sector.
«After Las Vegas, arriving in Hong Kong with Assocoral on Stage represents the natural continuation of a path we wanted to build with an international, long-term vision», says Vincenzo Aucella, President of Assocoral. «I would like to thank once again ICE-Agency for believing in this project and for the constant support to initiatives aimed at enhancing our sector and our companies in foreign markets. A special thanks goes to Dr. Paola Bellusci, Director of the ICE Office in Hong Kong, for the availability, attention and support she has ensured us in the realization of this new stop.»
At the heart of the Hong Kong set-up there will be a visual story built through a series of Tableaux Vivants, an immersive installation in which images with strong emotional impact will accompany the visitor in discovering the creations of the companies associated with Assocoral and, at the same time, the extraordinary beauty of Naples and Campania.
Coral, cameo, jewelry, fashion and territory thus become the elements of a single narrative dedicated to Italian excellence.
Thanks also to the support of Kiton, one of the most prestigious Neapolitan maisons, the video at the center of the installation links the elegance of coral and cameo jewelry with some of the symbolic places of the area: the Gulf of Naples, Capri, Vesuvius, the Teatro di San Carlo and the Circolo Nazionale dell'Unione.
A journey in images that brings to the heart of Hong Kong not only a product, but the cultural and productive identity of Torre del Greco and Campania, turning the jewel into a gateway to the territory from which it is born.
«Our goal is not simply to be present at the main international trade fairs», Aucella continues. «We want to build around coral and cameo a contemporary story, able to communicate not only the quality of the product, but also the history, culture, craftsmanship and the territory it represents. Assocoral on Stage was created precisely for this purpose: to offer our companies a collective promotional tool, in which the value of the individual becomes part of the strength of an entire sector.»
For centuries, Torre del Greco has been a global reference point for the working of coral and cameo. From artisan workshops to structured companies, from work destined for major international maisons to own-brand collections, the district continues to express skills, creativity and know-how handed down from generation to generation.
With the Hong Kong stop, Assocoral on Stage therefore strengthens its international dimension, continuing the action of enhancing and promoting a sector that represents one of the most recognizable productive identities of Torre del Greco and Made in Italy in the world.
ASSOCORAL ON STAGE
JGW – Jewellery & Gem WORLD Hong Kong
16–20 September 2026
Booth 3M176 – Hall 3 Corridor
For further information:
Assocoral Press Office
info@assocoral.it
www.assocoral.com
