PRESS RELEASE
Lega Serie A chooses Assocoral for “Champions of Made in Italy”: Torre del Greco coral and cameo told through SSC Napoli
“Champions of Made in Italy” returns, the international promotion project backed by Lega Serie A, MAECI – Ministry of Foreign Affairs and International Cooperation and ICE – Agency for the promotion abroad and the internationalization of Italian companies, created to showcase Italian excellence through a journey discovering the country’s main production supply chains.
The project brings together the beauty of local areas, production know-how and the communicative power of football, telling Italy abroad through its ability to preserve tradition, spark creativity and look to the future.
Seventeen cities, twenty teams, twenty production supply chains and twenty champions become the protagonists of a story dedicated to the excellence of the cities where they live and play.
In this context, Assocoral was selected as an Italian excellence and paired with SSC Napoli, representing the tradition of Torre del Greco in coral and cameo craftsmanship. Assocoral is also the only organization in the jewelry sector featured within the project.
The video, published on May 25 in its full version on the official Lega Serie A page, will be distributed internationally through the League’s global network. The content will also be shared again on social channels, both in full and through dedicated short clips.
“We are honored to have been chosen to represent Torre del Greco’s excellence in coral and cameo craftsmanship,” says Vincenzo Aucella, President of Assocoral. “We would like to sincerely thank ICE and MAECI for supporting initiatives of this value, and Lega Serie A for making its broadcasting network available, which will allow this content to reach an international audience. We strongly believe in promoting our artistic craftsmanship and are convinced that football can be a major draw for millions of users worldwide. Finally, thanks go to SSC Napoli for the cooperation shown”.
Assocoral’s participation in “Champions of Made in Italy” is part of a broader program of activities dedicated to the international promotion of the coral and cameo sector. A path that sees the Association constantly engaged in developing credible, structured projects capable of enhancing Torre del Greco’s production identity and strengthening its positioning within the Made in Italy landscape.
This direction also includes recent initiatives such as the National Made in Italy Day in London and the Association’s participation in major international trade fairs, including Las Vegas and Hong Kong, also made possible thanks to ICE’s support.
Dedicated page:
Full video:
https://www.youtube.com/watch?v=Y6FY9X4Uh24
Instagram clip:
